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The task is to create a logo that can promote the video shop, and be put on all to do with the video shop like letters. My logo should be simple but effective, and not to cheesy. It should catch people’s eye, and make them want to read on. I will try to do this with colour and pictures. Software Requirements The software I choose must be able to: Import pictures, so that I can actually create the logo. Move and edit pictures, so that the logo can be tweaked, and the pictures do not stay as their original. Input text, so that the logo has text as well as pictures and so the name “Mercury Entertainment” can be on the logo.
Shade pictures, so that I can make the logo look and have a professional feel. Overlap and underlay objects, again to create a stylish look, and make the logo look the best it can. Change the text colour, font, and size, so that I do not have to keep boring Arial text, and can make a good logo. Convert to pictures, so that I can save the copy as a jpeg file, to save space and time loading the original file, and then copying it from there. I could produce the logo using a word processor. This is a limited, but simple way of doing the logo.
It can do everything above, apart from edit pictures in the way that other programs can do. It can wrap text, and edit the brightness, but it cannot edit pictures in the most expert technique that I want, for example, fading different parts of the graphic, or overlapping objects. It would be able to produce the logo, but it might not be as good as if I used another program. I need it to look the best I can because I want to promote the business as much as possible. I could produce the logo using “MS Paint” , but this a very basic program, more so than the word processor.
It does not have import feature, but you can use traditional copy and paste. It cannot overlap and underlay objects with a toolbar button, but of course, you will be able to by just placing one graphic over another. It cannot convert graphics to pictures either; well I cannot find a tool for it. I will produce the logo using “Serif PagePlus 8”, because it is the most expert program that I have to choose from, and it will help me to create the logo to the full quality. It can import pictures through the typical copy and paste, and through Insert – Picture.
It can move pictures through the normal method, by clicking and holding the left mouse button over the picture and then dragging it to where you want it to be. It can input text through the keyboard, just as any other program does. To shade a picture, you must highlight the picture and then click on the attributes tab on the right. Then there is a shade slide bar on the bottom, which you can slide to the right to shade lighter and right for heavier. It can over and under lap objects with the two buttons on the arrange toolbar, at the top: With these, the left sends the item to the back, and the right one brings the picture to the front.
Text is edited in the standard way, by the toolbar at the top, or by clicking Format – Character. It can convert things to pictures. You have to highlight the certain graphics you want to be a picture, and then click Tools – Convert to Picture It will then come up with a box: Select JPEG from the combo box, as it provides a picture with small file size, and therefore easiest and fastest to work with. After this, it will be converted to a jpeg; however, it will be inside the page plus publication. To export the picture so that it is a new file, highlight the picture, and click File – Export As Picture…
This will then open a new window, enabling you to save the picture as a certain format. I chose JPEG, because it has the smallest compression size at a 24-bit format. This will enable me to use it quickly and efficiently. Conclusion I am going to use “Serif Page plus 8” for my logo, as it is the most professional and enables me to do things in which a word processor and MS Paint cannot. It is much easier to use from a graphic point of view, and it is not hard to put in text. I also know much more about it than I do a word processor or MS Paint, which makes it easier to work with.
That means, if I use a word processor or MS Paint, it will be very time-consuming to find out how to do things that I am not sure about doing. Outline Plan I will type “Mercury Entertainment” straight into the package in a logo art format, so that it is more eye-catching, and can be changed to different shapes and colours, and can have shadows and backgrounds. I will get my graphics from Microsoft Office Design Gallery. This is because it has a wide selection of clipart and graphics, all available for download. I will bring them onto the page by copy and paste.
When you download it, the picture appears in the clipart window, and you can easily highlight it, and then copy (Ctrl + C) and then go to the “Page plus 8” windows and press (Ctrl + V) to import it onto the display. I will probably use Times New Roman, as it is the easiest to read, and the default font, that is not that boring. See below. I will then export the thing as a picture, after highlighting it, so it can be used universally. Appendix Trebuchet MS – Nice font, easy-to-read, and practical. Tempus Sans ITC – Sophisticated, but not that clear first time, better for wine lists.
Times New Roman – Very good, clear, definitely using this, it is very clear for all ages. Verdana – Big, very clear, but it does not look attractive. Arial – Easy-to-read, but plain, better for kid’s stories. Book Antiqua – Very Attractive, but still clear, definitely using this. Calisto MT – Much like Times New Roman, but more kid-like. Comic Sans MS – Very plain and young. Graphite Light ATT – Sophisticated and cool, but too narrow. Lucida Handwriting – Very nice, but not too easy-to-read. Design of Promotion Logo Michael Boulter 11. 7.